About a week or so a go, I was at the 7/11 near my house checking out the latest fitness magazines. Wow! Times sure haven’t changed one bit.  Flex!, Muscle and Fitness, Muscular Development, Testosterone, and the list goes on and on.  Joe Weider has got to be one of the smartest human beings alive becuase it will forever baffle me how bodybuilding still has any mainstream appeal.  Don’t get me wrong, professional bodybuilders train very hard and are extremely disciplined to get their bodies to look the way they do but these surely aren’t the best resources for the general public.  Honestly, who wants to look like these guys anyway?  No wonder so many people have such a hard time sticking to an exercise program; the high volume workouts are too hard to follow, the nutrtional supplementation is ridiculous, and the exercise routines lack any sort of variety or creativity.  Man, have they got us fooled; these “chemical freaks” still have way too much influence.  What people really need is information and resources related to quality of life, recreational activity, and maintaining a healthy bodyweight throughout their life span not “16 ways to Blast Your Arms!” or “Bigger Back in 3 Weeks!”  I don’t know how many times I’ve made fun of people who come to my gym just to do bicep curls.  What a waste of an hour! No wonder people can’t get the results they’re looking for.  They haven’t done anything!  Now, I’m fully aware that bodybuilding has pioneered some of the major training techniques and principles that are incoporated into strength and conditioning programs for athletes, as well as weight loss programs but our evolution is taking a little longer than I had hoped.  The big machines, the isolation movements, and the “cutting down”; please don’t get me started on the “cutting down!” Oh my god! I can’t remember the last time I saw a guy get really, really big and bulky in the winter and get completely shredded in the summertime.  Most people don’t have the discipline or the knowledge to manipulate their bodies like that, yet this style of “winter bulking” and “summer shredding” still remains to be quite popular.  That fact is, bodybuilding has had a tremendous impact on the health and fitness industry but in doing so it has set unrealistic expectations for gym goers, and popularised a style of training and nutritional habits that really only benefit a small percentage of the population.  All in all, I look at bodybuilding as a historical artifact one would find in the Smithsonian like a record player.  It was great in its time and it definitely paved the way but the sound quality and durability of mp3s is unmatched!  So what are the mp3s of today you ask?  I’ll have to save that for another article.  To conclude, I want to take a stroll down memory lane to look at one of the most influential men in the industry.  There’s no doubt Arnold Schwarznegger is a legend and I will always have the utmost respect for all he’s done, but it’s time for us to evolve and start building our bodies without “bodybuilding”.  Arnold, I love ya but the “pump” stops here.